Ten Years in NYC!!!
Time truly flies! We are coming up on our 10th anniversary in NYC on April 1, and I want to take some time to reflect and also to thank the people who make it happen each day!
To our wonderful staff:
Everyone should be very proud of what we have accomplished in NYC. It's no secret that while NYC is the greatest city in the world, it can be a tough place to run a specialized business like ours. There's a reason that there are no other independent drum shops in NYC, and the reality is that it is very tough to do. Ten years is an incredible run, and there is more to come. We've developed a worldwide reputation and it is fun to think about how we can leverage that and enhance it as we move into the future. And, it is the combined effort of each and everyone of you that makes it happen. All of you make up a fabulous team, and I recognize and appreciate your efforts. Keep in mind that we opened for business here in April 2008, which was just about 5 months before the economy went into a steep decline that lasted fully four years, (and still has issues today). But, we're still here.. That says a lot! And, all of you, (as well as our incredible customers and friends), are key to that longevity and our future growth.
To our staff and customers:
As I reflect on the past decade of business here in NYC, I can't help but feel proud of what we have accomplished, and I owe it to our wonderful team, as well as our fabulous and highly supportive customers and friends. Our business is not merely about selling drums; we also make a significant contribution to the NYC music community as well. Our shop is a place for people to meet and share experiences and allows them to see wonderful products represented by a great team of friendly, knowledgeable people. (People visiting from overseas tell us that they come to our shop even before they check into their hotel!). We provide people with an outlet for repairs, and we have been proud to help drummers (from the famous to the every day working player or hobbyist) who have needed a resource they can trust when selling instruments. We also also believe in "giving back" via support to local organizations and not-for-profits whenever and wherever we can. The level of human interaction and high-touch service that we provide can not, and never will be, replicated on an iphone, tablet or laptop. And you won't find it in a big box store, or at an online-only retailer.
Yes, it is cheaper to run a business that is 100% online and housed in a warehouse in the middle of nowhere. But, that type of business adds nothing to the music community and exists merely as a point of commerce. What we do is very different from any other type of drum shop. What we do is special; it is important; and people really seem to appreciate what we do. And yes, it is a lot more difficult to run this business than it is to run that "faceless" online business in the middle of nowhere, but I will take our business any day of the week. There is real satisfaction in the human interaction, education, and service we provide. Service has become an obsolete concept in so many businesses today. Everyone wants the revenue from the sale, and no one wants to commit the time to educate and help the customer in order to make the sale happen. People spending money should be made to feel special, and they should know that we truly appreciate them. We try very hard to deliver on that goal, and our customers seem to appreciate it. It is a true point of differentiation for us, because in today's world there are too many people who simply want the customers money, but don't want to invest any time or effort into that customer relationship.
We continue to be committed to the adventures and opportunities that the future holds, and our wonderful NY team, (with Jess and Hayden leading the charge), and our family of customers and friends, will keep us pushing onward for many years to come.
My thanks to you all! Come celebrate with us in the shop on 4/4 and throughout the month!