The Round Badge Returns to Gretsch USA Custom Drums
In January 2013, Gretsch will reintroduce a round, brass, vent hole badge on all USA Custom drums, including G-4000 Series Metal and G-5000 Series Wood Snare Drums.
The newly designed Gretsch Round Badge shares many of the same characteristics of the original version. Both are made from brass, yet the new version has only the Gretsch name embossed. (On the original brass badge, all of the graphic elements were embossed.) To enhance the look of the new badge, a simulated “patina” is applied giving it a textured, rustic appearance. The new badge will be affixed to the drums’ vent hole using a pneumatically pressed brass grommet. And, a grommet will be used for all drums whereas on the original round badge series the toms used a tack since there was no venthole on round badge era toms. Only the round badge era snares and bass drum had ventholes.
The Gretsch Round Badge was used on all Gretsch USA-made drums between 1930 and 1970 and grew to become an iconic symbol. Gretsch Drums manufactured during this period continue to be highly collectable and extremely valuable throughout the vintage drum community.
Even though Gretsch has introduced several alternative badge styles since 1970, the Round Badge continued to make periodic comebacks for special commemorative products like the 120th Anniversary Edition Products in 2003 and the 125th Anniversary Drums in 2008. In January 2012, a silver version of the traditional Round Badge was introduced on the newly released, USA-made Brooklyn Series.
“The reintroduction of the Round Badge to our USA-made product is a welcome return to a classic and very emblematic Gretsch Drum design,” said John Palmer, Director of Product for Gretsch Drums. “As we approach the company’s 130th anniversary, we are very proud to combine key elements of our rich heritage with our continuing advancements in drum making.”
Important Note To Gretsch Sales Representatives and Authorized Dealers
Because Gretsch USA Custom drums made with the new badge will begin shipping in January 2013, any drums ordered on or after October 1, 2012 will be shipped with the new Round Badge. Please advise your customers of this change.
An ample supply of “Stop Sign” badges have been reserved for those customers wishing to order add-on drums for kits with that style badge. |
